Chef Vikas Khanna Turns Oats into Everyday Magic with Quaker’s 10-Day Challenge

Celebrity chef Vikas Khanna teams up with Quaker Oats to redefine how India cooks with oats. Through a 10-day culinary challenge, he showcases how oats can transform into both traditional and global favorites without losing their nutritional edge.

What if your regular pulao or kheer could secretly pack in more nutrition without compromising on taste? That is exactly what Michelin-starred chef Vikas Khanna is trying to prove with Quaker’s newest campaign. In a bold and flavorful twist, Quaker Oats and Vikas Khanna have launched the 10-Day Quaker Oats Challenge, aiming to reposition oats as more than just a breakfast item.

With this challenge, Vikas Khanna is taking everyday Indian and international dishes and giving them an oat-based makeover. From comforting Upma and sweet Kheer to savory Chillas and fragrant Pulao, the chef brings in his trademark creativity to demonstrate just how versatile oats can be. The campaign also includes international-style recipes like parfaits, muffins, and cookies, making a strong case for oats as a global kitchen essential.

At the heart of this initiative is a growing movement in Indian homes toward healthier food choices. Consumers are reading labels more closely, looking for wholegrain alternatives, reducing sugar, and seeking foods that deliver on both health and flavor. According to recent data, nearly 63 percent of Indians are actively moving toward mindful snacking habits.

Quaker’s plain oats and multigrain oats are packed with essential nutrients including fibre and protein, offering benefits such as sustained energy, satiety, cholesterol control, and weight management. These oats are wholegrain and absorb slowly, making them ideal for long-lasting energy throughout the day. The brand has long been recognized for its focus on balanced nutrition, and with over 145 years of experience, it continues to innovate around everyday eating.

Chef Vikas Khanna, a longtime user and admirer of oats, has taken this opportunity to show just how far one ingredient can go. In his own words, oats are the “humble hero” of the modern kitchen. His vision is not just about cooking with oats, but rethinking them as an ingredient that blends naturally into the diverse culinary traditions of India. Whether it is a South Indian-style Upma or a North Indian-style Chilla, oats can adapt and shine.

Speaking on the campaign, Saakshi Verma Menon, Chief Marketing Officer of Foods at PepsiCo India, shared that this challenge is an extension of Quaker’s vision to make nutrition easy, joyful, and a part of everyone’s daily life. The idea is not to treat oats as a special food category but to integrate them into the everyday diet of Indian households in a flavorful way.

The 10-Day Quaker Oats Challenge is now live across social platforms and retail shelves, where consumers can try the recipes and see the transformation firsthand. Whether you are a fitness enthusiast, a home cook looking to experiment, or someone trying to make healthier food choices, this campaign invites you to see oats in a completely new light.

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