EMotorad has cleverly capitalized on a viral meme featuring MS Dhoni in their recent advertisement. EMotorad is an e-vehicle brand that is striving to bring futuristic e-bikes at affordable prices.
In the ad, Dhoni is seen embracing the meme culture by crooning to the popular Falguni Pathak tune, 'Bole Jo Koyal'. This move has sparked excitement among fans, as Dhoni effortlessly rides an electric bike through picturesque countryside scenes.
Check out this advertisement for some laughs:
The meme originated when a Telugu content creator, Uppal Balu, gained viral fame in 2019 for his dance performance to the same song, drawing comparisons to Dhoni. Over the years, the meme has continued to captivate audiences, even making its way into cricket stadiums during matches.
Aditya Oza, CMO of EMotorad, shared insights into the campaign, highlighting their goal to tap into the magic of memes and provide Dhoni's fans with an unexpected treat. He emphasized Dhoni's willingness to embrace creativity and humour, making the collaboration even more special.
In the ad, produced by One Hand Clap, Dhoni is showcased riding the electric cycle while two cuckoo birds symbolize the product's features. The clever reference to the viral meme has generated buzz on social media, with fans applauding Dhoni's involvement and his vocal contribution to the ad.
Despite the song's seemingly unrelated nature to the bike, Dhoni's endorsement emphasizes the emotional connection, suggesting that the bike will speak to consumers' hearts.
EMotorad's strategic use of the viral meme has not only captured attention but also added an element of joy, humour, and adventure to their promotion of electric cycles. Dhoni's participation has undoubtedly elevated the campaign, making it a 'break the internet moment' for the brand.
