Gulf Oil is excited to kick off its 'Gulf Unstoppable Army' campaign for the IPL T20 season. This campaign is all about empowering Chennai Super Kings (CSK) fans to get creative and make their own ads.
Instead of featuring CSK players in their ads, Gulf Oil has decided to let the fans take the spotlight. This gives the players more time to focus on their game and aim for their sixth title
The campaign launch includes a behind-the-scenes film that shows the decision-making process. Gulf Oil's CEO, Ravi Chawla, explains that this season, they're giving the players the gift of time so they can concentrate fully on playing their best.
Kashi Viswanath, CEO of CSK, agrees that this decision will help the players refine their skills. The film ends with a call to action for fans to join the #GulfUnstoppableArmy by creating their own Gulf ads.
Ravi Chawla emphasizes that this campaign celebrates the passion of CSK fans and supports the team's quest for another title. Ajeet Shukla, from Dentsu Creative West, adds that the campaign aims to disrupt the advertising space and uniquely engage fans.
The 'Gulf Unstoppable Army' campaign strengthens the bond between the brand, the fans, and the team. Using digital platforms and fan-generated content, Gulf hopes to create a unified and exciting narrative that celebrates cricket and its supporters.
While the campaign will primarily be digital, it will also have a presence on TV and outdoor platforms to ensure maximum visibility and engagement.
