Lay's, the snack partner of UEFA Champions League 2024, launched its global campaign "No Lay's, No Game," offering rewards to football fans.
David Beckham and Thierry Henry featured in a TV ad, surprising fans at San Siro stadium during the AC Milan vs. PSG match.
They rewarded fans with Lay's chips, enhancing their game-day experience. Lay's also introduced Lay's Detector, a digital experience offering prizes and exclusive content.
Ciara Dilley, VP of Marketing at PepsiCo, expressed excitement about fans sharing Lays during matches.Created with Slap Global and directed by Andrew Lane, the ad will air during the UCL tournament and launch worldwide.
Beckham's collaboration with Lay's marks his second brand campaign, after Uber Eats' Super Bowl ad with wife Victoria Beckham and other celebrities.
This innovative campaign by Lay's aims to enhance the football-watching experience for fans worldwide.
With unexpected rewards and surprises, Lay's encourages football enthusiasts to enjoy their favourite sport with Lay's chips in hand.
The campaign aims to make every football match memorable with Lay's and hence, No Lay's, No Game!
