Mountain Dew has kicked off its 2024 summer campaign with a tale of courage, featuring none other than its long-standing brand ambassador, Hrithik Roshan.
What is the campaign all about?
The ad showcases Hrithik Roshan braving a tornado to rescue a friend, epitomizing the spirit of 'Darr Ke Aage Jeet Hai'. As the tornado approaches, Hrithik's friend is trapped under a car, making him take a split-second decision: retreat in fear or confront the situation, head-on.
Symbolising Brand Values
Staying true to Mountain Dew's essence, the ad is packed with thrilling stunts and heart-pounding action, underscoring the brand's commitment to courage and triumph over adversity.
Hrithik's decision to face the tornado head-on, fueled by a sip of Mountain Dew, highlights the brand's message of overcoming fear for the greater good. It's not just about personal triumph; it's about courage in the service of others.
Insights from Mountain Dew
Akankshaa Dalal, category head at Mountain Dew, emphasizes the brand's ethos of courage and pushing boundaries, resonating with India's spirit of resilience and perseverance. The campaign brings 'purposeful courage' to the forefront, reflecting Mountain Dew's commitment to inspiring bravery in everyday life.
Hrithik Roshan's Take on the Brand
Brand ambassador Hrithik Roshan expressed his excitement about the campaign, praising Mountain Dew's ability to create thrilling campaigns. He backed the cultural impact of the tagline 'Darr Ke Aage Jeet Hai', emphasising how it inspires us to take action to conquer fears!
Where will the campaign air?
The new Mountain Dew campaign will be launched across various platforms, including TV, Digital, Outdoor, and E-Commerce. Available in single and multi-serve packs, Mountain Dew can be found in both traditional retail outlets and e-commerce platforms for easy access.
Mountain Dew's 2024 summer campaign shows the courage and the spirit of overcoming fear. With Hrithik Roshan at the helm, the brand continues to inspire consumers to push their limits and embrace victory beyond fear's grasp.
'Darr ke Aage Jeet hain' indeed!
Check out the social media snippet posted by the brand!
