Nestle Health Science is telling people to 'act their age'. Not quite literally.
The brand launched its campaign for its newly launched product, Resource Activ - a multi-benefit, high-protein drink. The campaign, developed by Ogilvy India, draws on relatable moments from the daily lives of millennials, urging them to prioritise their nutritional requirements to maintain their "real age active"!
Check out the campaign below:
Mansi Khanna, director of Nestle Health Science India, commented on the campaign's launch, stating, "Various research suggests that after 30 years of age, an individual's muscle mass and bone density begin to diminish. Our new campaign for Resource Activ aims to convey this reality and emphasizes that with the New Edge formula, individuals can keep their real age active!"
Sujoy Roy, senior executive creative director at Ogilvy, discussed the approach taken, saying, "We often overlook the warning signs our bodies give us as we age. The creative concept aimed to hold up a mirror and depict the potential consequences of neglecting one's health. The product serves as a valuable suggestion to support the body in maintaining its vitality. It addresses the debate between biological age and chronological age."
Resource Activ, featuring its unique 'New Edge Formula', contains high-quality proteins for muscle health, enriched calcium and vitamin D for bone health, and hyaluronate for skin health, catering to multiple nutritional needs of individuals aged 30 and above.
The video campaign will be disseminated across various social media platforms, including YouTube, Instagram, Facebook, and selected OTT platforms.
