Pizza Hut has launched its 'No Interruption, Only Satisfaction' campaign to introduce Melts, a new meal option for busy consumers. Melts feature a crispy crust filled with cheese, sauce, and other toppings, making them perfect for on-the-go eating.
Designed for multitasking individuals, Melts fit seamlessly into daily activities like gaming, working, and dancing, allowing consumers to enjoy their meal without missing a beat. The campaign showcases people enjoying Melts while gaming, working, or dancing, highlighting its versatility and convenience.
Aanandita Datta, CMO of Pizza Hut India, emphasises that Melts cater to the needs of busy consumers who seek meals that integrate smoothly into their lifestyle. The campaign, created by CreativeLand Asia, will be promoted through TV and digital platforms in various Indian languages, supported by PR, influencer partnerships, and out-of-home advertising.
To engage with a young audience, Pizza Hut has partnered with Playground, a gaming reality show, demonstrating how Melts enhance the gaming experience. Melts are available in six variants tailored to Indian tastes and are priced starting at Rs. 169, available across all Pizza Hut restaurants for dine-in, delivery, and takeaway.
