Popeyes Just Dropped an AI Diss Track on McDonald’s and It’s Spicy

What started as a menu update has turned into a marketing showdown with rhythm, rhymes, and a not-so-subtle roast. The return of McDonald’s beloved Snack Wrap after nearly a decade has sparked an unexpected lyrical feud as Popeyes entered the chat with something far more provocative than just a product launch.

In what might be the boldest fast food campaign of the year, Popeyes responded to McDonald’s comeback with a diss track generated by artificial intelligence. Yes, you read that right. The southern-style chicken giant dropped a full-blown AI rap aimed squarely at its golden-arched rival. The music video that accompanied the track features a gloomy clown character sitting dejected in a kitchen, a creative dig at Ronald McDonald that leaves little to interpretation.

The post accompanying the video read, “To all the clowns in the kitchen, it’s time to put down the chicken,” taking a direct jab at McDonald’s culinary credibility. The chorus of the AI-powered rap was even sharper: “Food be tasting funny when the clown be in the kitchen.” It is bold, unapologetic, and the internet cannot stop talking about it.

Popeyes clearly timed the release of their new chicken wrap to match the hype McDonald’s was building around its Snack Wrap revival. But rather than rely on just product nostalgia or influencer marketing, Popeyes opted for what might become a trend in brand battles—AI-generated creative warfare. 

The diss track plays on social media with perfect Gen Z energy, complete with meme-worthy visuals and lyrics that toe the line between cheeky and ruthless.

McDonald’s, for its part, has not yet responded with a track of its own. But fans are already egging the brand on to fire back, calling this a “wrap battle” that needs a second round. Given McDonald’s deep marketing playbook and history of witty comebacks, many are expecting a counter soon.

What makes this moment stand out is how fast food is now not just about who serves the better bite, but who delivers the better burn. With AI entering the brand wars, creativity is no longer limited by time or team size. Popeyes just proved that a cleverly crafted track can grab as much attention as a new menu item, maybe even more.

As fans pick their sides and memes flood Instagram, one thing is clear. This is not just about chicken wraps anymore. It is about voice, swagger, and which brand knows how to serve personality with their product. Whether McDonald’s claps back or stays silent, Popeyes has already scored a viral hit with this spicy move.

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