Saffola Masala Oats has unveiled a fresh campaign to broaden its appeal to diverse consumer segments. This campaign will be showcased across various platforms, including television, YouTube, OTT, and social media.
Under the umbrella of Marico's Saffola Oats, the new campaign introduces four advertisements depicting different snacking scenarios among varied consumer groups. These ads aim to highlight how Saffola Masala Oats provide a healthier and more flavorful snack option for any time of the day.
In today's fast-paced lifestyle, people constantly seek snacks that satisfy their cravings without compromising their health. The campaign, conceptualized by Mullen Lintas, aims to address this by showcasing how Saffola Masala Oats caters to various snacking needs across different occasions in everyday life.
From a busy mother looking for a nutritious snack for her child to a working professional searching for a quick and healthy breakfast, each ad addresses a unique snacking challenge. Whether it's a spicy exchange between a mother-in-law and daughter-in-law or a group of friends needing a quick bite in the evening, there's a flavour suited for every moment.
The campaign cleverly uses the phrase "...se yaad aaya…" from pop culture and emphasises its proposition: Bindaas Saffola Masala Oats bana, Dil ko na kar mana!
Expanding its range further, Saffola Masala Oats has introduced four new gourmet flavours, including Nutty Chocolate, Apple AND' Almonds, Spicy Mexicana, and Cheesy Italia, catering to a wider range of taste preferences and snacking occasions.
Vaibhav Bhanchawat, India & Foods Business, Marico, commented on the campaign, stating, "We aim to provide a delightful and tasty alternative for every moment of our consumers' lives, from dawn to late-night cravings."
Ram Cobain, chief creative officer at Mullen Lintas, describes the campaign as a depiction of the universal struggle between taste and health, and how Saffola Masala Oats resolves this dilemma with its delicious range.
