Changing Consumer Perceptions
Over the past few years, there has been a significant shift in how consumers view sanitary products. They now seek bathroom experiences akin to those in luxury hotels, driving demand for high-quality and visually appealing products. Post-COVID-19, there is a heightened interest in creating the right ambience at home, with bathrooms playing a crucial role in providing comfort and rejuvenation.
Marc Andre Pam, head of global brand marketing at Hansgrohe, noted the increasing consumer interest in bathroom ambience. This sentiment is echoed by Sudhanshu Pokhriyal, CEO of Hindware’s bath and tiles business, who pointed out that modern homes often have multiple bathrooms, reflecting a change in consumer behavior and preferences.
Urbanization and Market Demand
The rapid urbanization in India has led to a surge in demand for premium sanitaryware products. Consumers are now looking for products that are not only functional but also offer sustainability and advanced features like touchless technologies for improved hygiene.
Technological Integration
Technology plays a significant role in the current growth of the sanitaryware sector. There is an increasing trend of integrating technology into bathroom products to enhance comfort and functionality. Industry players are introducing cost-effective, tech-enabled products that cater to this growing demand. Bathrooms are evolving into intelligent, eco-friendly spaces with features like waterless urinals and advanced cisterns, making them a comfort zone within homes.
Sustainable and Aesthetic Solutions
Modern consumers are also focusing on water conservation technologies and sustainable solutions when selecting bathroom products. What was once considered a necessity has now evolved into a style statement in Indian households. The emphasis on aesthetics combined with sustainability is driving innovation in the industry.
Market Outlook
Pokhriyal anticipates an increase in demand across the sanitaryware, faucet, and tile segments from the second half of FY25, driven by an upswing in the real estate market. The premium segment is expected to lead this growth, with consumers increasingly seeking high-quality, stylish, and sustainable products.
Conclusion
The sanitaryware sector in India is booming due to changing consumer preferences, technological advancements, and urbanization. As consumers continue to seek high-quality, aesthetically pleasing, and sustainable bathroom solutions, the industry is poised for significant growth. Companies are responding by offering innovative products that enhance the bathroom experience, making it a focal point in modern homes.
Stay tuned for more insights into trends, challenges, and consumer needs in the sanitaryware industry
