Amazon Expands Amazon Now 10-Minute Delivery Service to Mumbai

Amazon has scaled up its ultra-fast Amazon Now service, extending 10-minute delivery of essentials to Mumbai after successful rollouts in Bengaluru and Delhi, strengthening its commitment to convenience ahead of the festive season.

Amazon Now Arrives in Mumbai

Amazon has announced the expansion of its ultra-fast 10-minute delivery service, Amazon Now, to select neighborhoods in Mumbai. With this addition, customers in Bengaluru, Delhi, and Mumbai can now enjoy the convenience of receiving thousands of daily essentials delivered within minutes. The move highlights Amazon’s commitment to speed, efficiency, and customer satisfaction at a time when festive shopping demand is rapidly increasing.

Micro-Fulfillment at Scale

To power this hyperlocal delivery model, Amazon has already established over 100 micro-fulfillment centers across the three cities, with plans to add hundreds more by the end of the year. These technology-enabled centers are strategically positioned close to customer clusters, ensuring that essential items are always stocked near neighborhoods. The system is designed to intelligently map demand patterns, allowing Amazon to deliver a wide selection of items from groceries and personal care to beauty products, small appliances, baby essentials, and festive must-haves.

Customer Adoption and Growth

According to Samir Kumar, Vice President and Country Manager of Amazon India, the response to Amazon Now since its launch earlier this year has exceeded expectations. Daily orders have been growing at 25 percent month on month, while Prime members using the service have tripled their shopping frequency. He emphasized that Amazon’s robust infrastructure is enabling faster, more reliable shopping, offering essentials in minutes, groceries and 40,000 items within hours, and millions more the same or next day.

A Festive Season Boost

The timing of the expansion is significant as the country gears up for the festive season. Amazon Now provides an unmatched range of delivery speeds, giving customers the confidence to shop for everything from last-minute gifts to urgent household supplies without worrying about delays. The service adds another layer of convenience to Prime membership, which continues to offer unlimited fast deliveries across multiple categories.

Future Expansion Plans

Amazon Now will continue to extend coverage to more neighborhoods in Bengaluru, Delhi, and Mumbai, with additional cities on the roadmap in the coming months. Customers can check service availability through the Amazon India app by spotting the “10 mins” icon at the top of the home screen.

Amazon’s expansion of Amazon Now signals the company’s intent to redefine convenience for Indian consumers by combining scale, technology, and speed. The service is set to play a central role in how customers shop during festivals and beyond, ensuring that no shopping need is too last-minute.

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