Amazon Prime Video is set to introduce three new types of ads later this year, designed to make the viewing experience more interactive. These ads will allow viewers to shop and participate directly on their screens during content breaks.
Details on Interactive Ads
Shoppable Carousel Ads: These ads will appear during breaks in shows and movies, featuring a rotating selection of products that viewers can purchase directly from Amazon.
Interactive Pause Ads: When viewers pause their content, these ads will display, allowing them to add products to their Amazon cart directly from the pause screen.
Interactive Trivia Ads: These ads will offer viewers the chance to engage in brand-related trivia during TV shows, movies, and live sports, with rewards like Amazon shopping credits.
Viewer Control and Subscription Options
Amazon emphasizes that pause ads will only appear when content is paused, ensuring they do not interrupt active viewing. For those who prefer not to see any ads, Prime Video offers the option to pay an additional $2.99 per month for an ad-free experience. The specific rollout date for these new ad features has not been set but is expected within the next broadcast year, ending August 31.
