Havas Media Network India has teamed up with KlugKlug, a top influencer tech stack in India, to boost influencer marketing. This partnership aims to improve influencer-driven campaigns for brands by 40% - 60%.
In India, influencer marketing is booming, with brands doubling their budgets for social media influencers last year.
Havas Media Network India and KlugKlug are joining forces to stay ahead of the game. They're focusing on data and solutions to enhance brand visibility and strengthen connections between influencers and audiences.
KlugKlug's tools will help Havas Media Network India build influencer affiliate programmes and access influencers in over 400 cities.
Their collaboration ensures authentic influencers are chosen based on a brand's needs. KlugKlug's expertise adds credibility to influencer marketing, providing valuable insights for brands across 180+ countries.
Rana Barua, Group CEO of Havas India, believes this partnership will drive meaningful growth for client partners. Mohit Joshi, CEO of Havas Media Network India, emphasises the importance of transparency and credibility in influencer marketing.
Kalyan Kumar, co-founder & CEO of KlugKlug, is excited about adding a scientific touch to influencer marketing. Together, they aim to bring innovative solutions to the global market.
The partnership will ignite new synergies in the influencer marketing space and with big names like Havas, this is surely going to become a huge success.
