Criteo has officially partnered with Zepto to strengthen the future of quick commerce advertising in India. The collaboration, which first began last year, focuses on expanding retail media campaigns beyond Zepto’s platform using Criteo’s advanced Retail Media Offsite solution.

This partnership allows brands to move past the limits of in-app and website ads, engaging customers across the open internet through AI powered personalization. By mapping shopper journeys across platforms, Criteo ensures that brands can reconnect with potential buyers at the right moment, driving return visits and boosting conversions.

Speaking on the collaboration, Devendra Meel, Chief Business Officer at Zepto, highlighted how the move is a milestone in redefining quick commerce advertising. “Our partnership with Criteo maximises value for both our users and sellers. By leveraging Criteo’s retail media solutions, we are building a powerful ecosystem that connects brands with customers at the right time, ensuring higher engagement with a seamless experience.”

Adding to this, Medhavi Singh, Country Head at Criteo India, emphasised the impact of the collaboration. “Zepto’s disruptive model combined with our offsite retail media capabilities allows brands to reach high intent consumers across the entire shopping journey. This reflects our shared commitment to shaping the future of retail media in India’s rapidly evolving commerce ecosystem.”

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With quick commerce projected to grow at nearly 100 percent year on year in India, this partnership positions Zepto and Criteo at the forefront of retail media innovation. The move is not just about ads but about crafting smarter, more connected shopping experiences that benefit brands and consumers alike.

 

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