Digitas India Partners with MoEngage for Better Customer Engagement

Digitas India, part of Publicis Groupe India, has announced a strategic partnership with MoEngage, an insights-led customer engagement platform. This collaboration aims to help brands maximize the return on investment (ROI) from their customer engagement efforts.

Enhancing Customer Engagement

With this partnership, Digitas India joins the MoEngage Catalyst Partner Programme, which helps brands scale their operations quickly. The goal is to provide brands with the right platform technology and expertise to improve customer engagement and achieve better results.

Statements from Executives

Sonia Khurana, COO of Digitas India, said, "While brands and marketers continue investing in enhancing customer engagement, we recognize that these large investments are often difficult to justify. We believe that the best ROI is possible with the right platform technology and expertise. With MoEngage’s robust platform and our extensive martech experience, we are confident of unlocking higher customer value and driving greater returns on clients’ investments."

Sanjay Kupae, head of alliances and partnerships at MoEngage, added, "MoEngage is thrilled to collaborate with Digitas India to empower brands with AI-driven customer engagement insights and solutions. Together, we're committed to helping brands unlock the full potential of their engagement efforts, driving growth, and fostering long-lasting relationships."

Benefits of the Partnership

This collaboration will enable brands to leverage MoEngage’s advanced platform to gain insights and enhance customer engagement strategies. By combining MoEngage’s technology with Digitas India’s marketing expertise, brands can achieve better results and higher ROI from their customer engagement initiatives.

The partnership between Digitas India and MoEngage represents a significant step forward in helping brands improve their customer engagement efforts. With the right tools and expertise, brands can unlock the full potential of their engagement strategies, driving growth and fostering lasting relationships with their customers.