DS Group and WPP Media Launch DCODE to Simplify Digital Marketing in India

DS Group and WPP Media have introduced DCODE, a first-of-its-kind playbook that simplifies over 170 aspects of digital marketing into one accessible guide for India.

The Dharampal Satyapal Group (DS Group), in partnership with WPP Media, has launched c, a comprehensive playbook that aims to redefine how India approaches digital marketing. Presented as the first structured and open-access guide of its kind, DCODE blends academic knowledge with practical frameworks to make digital strategies more approachable and effective for businesses, students, and professionals alike.

Covering everything from paid and social media to influencer marketing, search engine optimisation, and online reputation management, DCODE brings together more than 170 key areas of digital practice into one structured resource. The initiative is designed not only for corporate and agency teams but also for students, academics, and business leaders who want a clear and actionable understanding of digital marketing.

The launch event featured panel discussions and keynote sessions that highlighted how the guide was developed through a collaborative client-agency approach. Leaders from both DS Group and WPP Media described DCODE as a legacy resource that will help marketers and agencies navigate India’s fast-changing media landscape with confidence.

Rajiv Kumar, Vice Chairman of DS Group, said that digital is no longer an option but a strategic necessity to connect with consumers. He added that DCODE will serve as a valuable tool to capture best practices and empower professionals to create more effective digital strategies. Prasanth Kumar, CEO of WPP Media South Asia, described the playbook as a leap forward in helping the industry master digital complexities and achieve higher standards.

The launch comes at a time when India’s advertising market is set to grow to ₹1.64 lakh crore in 2025, with digital commanding 60 percent of the spend and expanding at a double-digit rate. By updating DCODE regularly, the creators plan to address industry challenges such as fragmentation and inconsistent methodologies while providing clarity and structure in a space that is often overwhelming.

With DCODE, DS Group and WPP Media have created a resource that is as educational as it is practical, giving India’s marketers a powerful guide to lead campaigns with efficiency, creativity, and measurable impact.

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