Lemma, a leading omnichannel platform known for its focus on emerging media, has introduced a new brand identity and logo. This change highlights Lemma's dedication to innovation and its expertise in programmatic advertising for emerging media formats. The new design reflects Lemma's ongoing commitment to offering unique advertising solutions transparently.
Website Revamp
Alongside the new brand identity, Lemma has also launched a redesigned website. The updated site features improved navigation and updated content, making it easier for users to interact with Lemma’s services and learn about its offerings.
CEO's Statement on Rebranding
Gulab Patil, the founder and CEO of Lemma, commented on the rebranding efforts: “As we embark on this transformative journey, Lemma's rebranding marks a crucial point for our company. Our strategy is sharply focused on reaching global audiences and adapting to changes in the media landscape, reflecting our commitment to excellence. Trust, transparency, and innovation remain our core values as we aim to revolutionize advertising with advanced technology and a culture of empowerment.”
Brand Reveal Event
The new brand identity will be officially revealed over two days at major industry events, including Connected TV and NEONS, scheduled for May 8th and 9th at the Taj Santacruz in Mumbai. These events will showcase Lemma’s revamped brand to a diverse audience, underscoring the company’s innovative approach in the digital advertising space.
