Meta Expands AI Tools to Help Brands Boost Ad Performance and Personalisation

Meta’s New AI Push for Advertisers

Meta is doubling down on artificial intelligence to transform digital advertising. The company has introduced an expanded set of AI powered creative and collaboration tools designed to help marketers produce more engaging, localised, and data driven ad campaigns. With nearly two million advertisers already using Meta’s Advantage Plus AI tools, this rollout deepens its commitment to making ad creation faster, smarter, and more personalised.

The new AI capabilities focus on video optimisation, AI dubbing, music generation, and persona based image creation. Together, they aim to give brands more creative freedom while improving the overall performance of their ads across Meta platforms.

Smarter Video and Image Creation

One of the biggest highlights of the update is the enhancement of the Advantage Plus creative suite. Meta’s new AI generated music feature automatically analyses ad content to produce custom soundtracks that align with the product’s mood, tone, and message. This helps brands make video ads that feel more cinematic and emotionally resonant.

To make campaigns more inclusive and accessible, Meta has also introduced AI powered dubbing tools. Advertisers can now seamlessly adapt their videos into multiple languages for global audiences. The platform’s new video HDR enhancement feature further refines visuals with higher contrast, brighter tones, and more vivid colours, resulting in content that stands out in crowded social feeds.

Meta’s persona based image generation feature is another key addition. It allows advertisers to generate multiple variations of a single ad that appeal to different audience groups. For example, a brand promoting a fitness smartwatch can create one version that highlights design for lifestyle enthusiasts, another that focuses on tracking features for athletes, and a third that showcases health benefits for professionals.

Simplifying Brand Creator Collaborations

Meta is also transforming how brands collaborate with creators. Its updated Creator Discovery APIs make influencer partnerships on Facebook and Instagram more transparent and data driven.

Through the Facebook Creator Discovery API, brands and agencies can find creators based on keywords, audience demographics, and engagement insights. Meanwhile, the Instagram Creator Marketplace API has been opened to all advertisers and agencies, making it easier for verified businesses to connect directly with creators through Meta Business Suite.

Brands can now turn organic creator posts into paid partnership ads through the Partnership Ads Hub. Meta reports that campaigns using partnership ads have seen a 19 percent decrease in cost per acquisition and a 13 percent rise in click through rates. Later this year, Meta will also introduce AI powered Collabs recommendations that automatically suggest creator partnerships best suited to a brand’s campaign goals.

New Opportunities for Creators

In addition to empowering advertisers, Meta is introducing new monetisation opportunities for creators. It is testing affiliate integrations that allow creators to participate in brand affiliate programs on Facebook and tag product links in Instagram Reels. This move aims to make collaborations more seamless and performance focused, benefiting both creators and brands.

The Bigger Picture

With these innovations, Meta is reimagining the future of advertising by blending AI driven creativity with influencer marketing. Its latest tools simplify localisation, expand creative options, and make advertising more efficient and authentic.

As digital marketing becomes more competitive, Meta’s AI powered ecosystem could redefine how brands connect with consumers, enabling ads that are not only smarter but also more human.

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