X, formerly known as Twitter and led by Elon Musk, is expanding its media presence with the upcoming launch of the X TV app. This strategic move targets competing directly with video streaming giants like YouTube.
Smart TV integration is coming soon
While the release date is yet to be announced, X has confirmed that the TV app will soon be available on smart TVs. Linda Yaccarino, X’s CEO, highlighted the app’s goal to transition from smaller screens to larger ones, promising a unique viewing experience.
Sneak Peek into Content
X released a teaser showing potential content for the app, including high-profile interviews and space exploration footage, showcasing its diverse and engaging video offerings.
Monetization Strategy
X plans to introduce advertisements and explore various partnerships to diversify its revenue sources. Elon Musk’s vision for X is to become an "everything app," not just focusing on social media but expanding into different media formats and services.
High Demand for Video Content
Recent statistics from X reveal that users have watched 23 billion minutes of video over the past month, indicating strong potential for the new TV app to capitalize on this growing interest in video content.
Fee for New Users
In line with expanding its service offerings, Musk recently announced that new users would need to pay a nominal fee to post on the platform, aligning with X’s broader goals to enhance user experience and platform quality.
