District by Zomato Brings Back Zayed Khan’s Iconic Haircut in New Salon Push

District by Zomato has launched a cheeky new campaign featuring Zayed Khan’s transformation from Lucky to Lakshman in Main Hoon Na as it introduces salon booking services on its app, expanding its focus on premium experiences and cultural events.

A Nostalgic Throwback with a Twist

Bollywood fans remember the unforgettable scene in Main Hoon Na when Zayed Khan’s character Lucky shed his rebellious look to become the clean-cut Lakshman. District by Zomato has cleverly tapped into this cultural memory in its latest Instagram film, showing Lucky experimenting with different hairstyles before emerging as Lakshman once again. The campaign is not just a playful nod to nostalgia but also a creative way to spotlight District’s newest offering—salon discovery and booking directly through the app.

Expanding Beyond Dining and Events

District by Zomato was launched in 2024 as a lifestyle vertical aimed at redefining India’s going-out culture. From restaurant reservations and bill payments to booking movie tickets, securing event passes, and discovering unique activities, District has positioned itself as a one-stop destination for premium social experiences. With salons now added to its services, the platform is broadening its lifestyle ecosystem, competing directly with established players like BookMyShow.

Premium Experiences and Strategic Partnerships

The brand’s expansion goes hand in hand with its vision to own the premium experiences category. District has partnered with HSBC as its exclusive banking collaborator for cultural events such as concerts, fine dining experiences, stand-up comedy shows, and lifestyle gatherings. This collaboration arrives at a time when India’s going-out economy is booming, fuelled by first-time concert-goers, rising disposable incomes, and an urban population eager to explore new cultural and entertainment avenues.

Tapping Into the Going-Out Boom

India’s social calendar is evolving rapidly, with demand for unique experiences on the rise. District by Zomato is betting on this trend by curating premium, accessible offerings that merge convenience with cultural depth. The addition of salons signals the brand’s intent to own not just the night out but also the preparation leading up to it. Whether it is booking a dinner table, securing concert tickets, or getting a last-minute trim, District is building itself as the go-to app for all things social.

The Bigger Picture

What makes this campaign stand out is how it blends pop culture nostalgia with a new-age lifestyle offering. By using Zayed Khan’s iconic transformation scene, District is appealing to millennial audiences who grew up with Main Hoon Na, while also speaking to Gen Z consumers who value experiences and premium services. The brand is positioning itself not just as a booking platform but as a cultural curator shaping how Indians spend their leisure time.

District by Zomato is clearly setting the stage to dominate the going-out space with services that cover everything from entertainment to grooming. Premium experiences are having their moment, and District wants to be at the centre of it all.

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