How Barbie’s promotions helped it win the inaugural ‘Golden Globe Award for Cinematic and Box Office Achievement

In the run-up to the film’s release on July 21, 2023, the entire world turned pink.

The film Barbie secured the inaugural Golden Globe Award for Cinematic and Box Office Achievement on January 8 at the 81st Golden Globe Awards. Earning US $1.4 billion worldwide, the Warner Bros. production was the top-grossing film of 2023 globally, and its pre-release marketing had a huge role in it.

In the run-up to the film’s release on July 21, 2023, the entire world turned pink. Though Barbie was always considered ‘girly’, millions, both men and women, headed to the theatres dressed in pink.

While receiving the award, Margot Robbie, who played Barbie in the film, dedicated it “to every single person on the planet who dressed up” and went to the theatres.