MANIKA BATRA JOINS BOLDFIT TO REDEFINE INDIA’S SPORTS CULTURE AND ACCESSIBLE GEAR

Boldfit has taken a bold leap in its mission to transform India’s sporting culture by announcing table tennis sensation Manika Batra as its newest brand athlete and equity investor. This move reflects Boldfit’s growing focus on sports beyond cricket, with the brand already having cricket star Arshdeep Singh on its roster. With Manika on board, the company is set to bring fresh energy, new markets, and a deeper connection to India’s rapidly evolving sports ecosystem.

Manika Batra is no stranger to breaking barriers. As India’s leading table tennis player, she has consistently defied expectations, bringing home international medals and inspiring countless young athletes. Her rise in a sport that rarely receives mainstream attention has been marked by resilience, discipline, and a refusal to back down in the face of challenges. These qualities mirror Boldfit’s core values, making this collaboration more than a business deal — it is a shared vision to reshape the sporting landscape in India.

In her role with Boldfit, Manika will go beyond endorsements. She will actively co-create and launch a range of co-branded table tennis merchandise designed to make professional-grade sports gear more accessible to players of all levels. This initiative aims to remove the affordability barrier that often prevents promising athletes from reaching their full potential. By focusing on quality, affordability, and athlete-led design, Boldfit and Manika hope to build a stronger foundation for grassroots and professional sports in the country.

Speaking about the partnership, Manika expressed that the decision felt deeply personal. “My journey in table tennis has always been about making bold choices and staying true to my passion. Partnering with Boldfit is about more than performance — it’s about building something meaningful for Indian athletes. We are here to create products that truly understand the needs of players and inspire them to push beyond limits,” she said.

Pallav Bihani, founder of Boldfit, emphasized that Manika’s entry into the brand’s fold represents a major milestone. “Manika represents resilience, boldness, and the relentless drive to improve. She joins us not just to promote our products, but to help build a brand that stands for athletes. We want to inspire a generation that doesn’t wait for permission to chase its dreams,” he shared.

KL Rahul, fellow Boldfit athlete and investor, welcomed Manika with admiration, noting how her success in a niche sport has inspired athletes from all disciplines. “Watching her carve her own path with grit and consistency is motivating for every sportsperson. She embodies the spirit of Boldfit and will help us take the brand’s vision to new heights,” he said.

This partnership is more than a marketing move — it is a statement about the future of Indian sports. Boldfit is positioning itself as a brand built with athletes, for athletes, and by athletes. By aligning with Manika Batra, the company reinforces its belief that the future of sports in India lies in accessibility, inclusivity, and the creation of products that directly serve the needs of those on the field.

With athlete-led innovation, equity-based partnerships, and a shared mission to inspire, Boldfit and Manika Batra are set to deliver not just gear, but a movement — one that makes sports in India more professional, aspirational, and within reach for everyone.

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