Instamart is taking quick commerce to a whole new level by partnering with Home Stop, the home and lifestyle format by Shoppers Stop, to make premium home décor and furnishings available in minutes. This collaboration introduces over 100 curated products across crockery, serveware, home décor, and furnishings to customers in Mumbai, Bengaluru, Hyderabad, and Gurgaon, blending speed with style like never before.
From elegant candle holders and sleek serveware to artistic figurines and functional kitchen storage solutions, the Home Stop collection now listed on Instamart ensures that upgrading your living space can be as spontaneous as ordering a snack. The move reflects Instamart’s strategic expansion beyond groceries into diverse categories that cater to evolving consumer lifestyles.
Manender Kaushik, AVP and category head at Instamart, explained that this shift is a response to the rapid changes in how Indians shop. Home and furnishing items, once considered planned purchases, are now being sought after on impulse. By understanding these changing preferences, Instamart is prioritising the expansion of lifestyle offerings, and this partnership with Home Stop is a major milestone in making premium home products instantly accessible.
For Shoppers Stop, the collaboration is an opportunity to bring the Home Stop experience directly to customers’ doorsteps. Managing Director and CEO, Kavindra Mishra, highlighted that Home Stop is all about blending quality, style, and value in home solutions that reflect personal taste. Now, with the reach and speed of Instamart, customers can enjoy this curated experience without stepping out of their homes.
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Instamart had already been testing the home and lifestyle space with products like pillows, blankets, and décor accents, some of which were among its most searched items in 2023. This latest expansion adds thousands of products across décor, furnishings, serveware, and storage, proving that quick commerce is no longer just about groceries — it is about fulfilling lifestyle needs in real time.
This partnership is set to redefine how modern India shops for home essentials and luxury accents, offering the perfect mix of premium quality, thoughtful design, and lightning-fast delivery.
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