818 Tequila, the premium tequila brand owned by Kendall Jenner, has officially launched in India. Distributed exclusively by Berry Beverages and imported by Berry Beverages and Zoup Beverages, 818 Tequila is now available in the Delhi NCR region and will soon expand across India.


The Craftsmanship and Sustainability of 818 Tequila

818 Tequila is celebrated for its smooth taste, resulting from traditional processes in a state-of-the-art distillery in Amatitán, Mexico. The process begins with slow-cooking the agaves for over 30 hours, followed by crushing with large stone Tahona wheels. The agaves then undergo a 48-hour natural fermentation before being twice-distilled in alembic copper pot stills and aged in French and American oak barrels.


Environmental Commitment

818 Tequila is deeply committed to sustainability. The distillery operates on biomass and solar energy, bottles are made from recycled glass, and packaging is certified by the Forest Stewardship Council. Additionally, 818 partners with s.a.c.r.e.d. (Saving Agave for Culture, Recreation, Education, and Development) to repurpose byproducts from tequila production into building materials, like bricks, which are donated to community initiatives in Mexico.


Tasting and Availability

818 Tequila can be enjoyed in various ways:
- Neat
- On the rocks
- Cocktails:
  - Pura Margarita with 818 Tequila Blanco
  - Espresso Martini with 818 Tequila Reposado
  - Old Fashioned with 818 Tequila Añejo

818 Tequila also offers Eight Reserve, a premium añejo reserve blend.


Pricing in Delhi

The variants are priced in the following ways:

- Blanco: INR 7,170
- Reposado: INR 8,160
- Añejo: INR 12,760
- Eight Reserve: INR 27,390


Statements from Key Figures

Sahir Berry, CEO at Berry Beverages, seemed upbeat about this partnership. "We are ecstatic to have launched the acclaimed 818 in India, the world's fastest-growing industry for luxury spirits. Our burgeoning market for premium spirits, especially the rapidly increasing demand and consumption of premium sipping tequila is the perfect match for 818 Tequila."Kendall Jenner, Entrepreneur and Founder of 818 Tequila, expressed her excitement. "I'm thrilled to announce that my brand, 818 Tequila, will be launching in India. This is another strong step for my company internationally and I'm excited to see everyone enjoying 818! Cheers!”


Future Expansion

818 Tequila will soon be available in retail and at exclusive hotels and restaurants across Delhi NCR. The brand will expand to Mumbai, Goa, Karnataka, and Telangana in the coming months. Founded by Kendall Jenner, 818 Tequila combines traditional tequila-making with a commitment to sustainability. The brand aims to honor Mexican heritage while positively impacting the environment and supporting local communities.