Canva, the all-in-one visual communication platform, has launched its inaugural brand marketing campaign in India titled "Dil Se, Design Tak." This campaign marks a significant effort to connect with diverse segments of Indian users through hyperlocal integrated marketing initiatives.

 

 

Campaign Objectives

  • Hyperlocal Focus:
    • The campaign aims to reach and educate various segments of the Indian market, highlighting Canva’s capabilities to transform ideas into reality.
    • It emphasizes the accessibility of design for everyone, from small business owners to large enterprises, students, and teachers.

 

Market Growth and Engagement

  • Indian Market Significance:
    • India has become Canva's fifth largest market, experiencing significant growth in 2023.
    • Over 120 Indian creators participate in the Canva Creator Program, and the Canva for Freelancers community in India boasts 240,000 members, showcasing the increasing demand for visual communication tools.

 

Campaign Highlights

  • Campaign Theme:

    • "Dil Se, Design Tak" translates to "From the Heart, To Design," emphasizing the power of Canva to turn heartfelt ideas into visual realities.
    • The campaign encourages creativity at work, promoting Canva's utility in project collaboration, pitch deck creation, and more.

  • Brand Messaging:

    • Canva aims to deepen its connection with Indian users and enhance awareness of its unique offerings through this campaign.
    • The brand films, created in collaboration with OML Entertainment, effectively convey Canva’s proposition, integrating product messaging seamlessly.

 

Strategic Vision

  • Commitment to Visual Communication:
    • Chandrika Deb, Growth and Marketing Lead for Canva India, stated, “Effective visual communication is crucial in today’s world of work. Our campaign highlights how Canva empowers teams to express ideas clearly, increase collaboration, and supercharge innovation.”
    • The campaign underscores Canva’s dedication to making design accessible and fostering creativity in everyday life and work.

 

Marketing Approach

  • Integrated Marketing:
    • The campaign adopts an integrated marketing approach, featuring creatives across TV and digital platforms.
    • This strategy aims to create a comprehensive brand presence and reach a broad audience effectively.

 

Conclusion

Canva’s "Dil Se, Design Tak" campaign is a testament to its commitment to the Indian market, aiming to foster creativity and enhance visual communication. By focusing on local engagement and highlighting the platform’s versatile capabilities, Canva seeks to empower individuals and organizations across India to unleash their creative potential.