Digirovers to Power Mudrex’s Global Growth with Strategic Performance Marketing Push

In a move that signals a sharper digital growth strategy, Mudrex, the Y-Combinator-backed global crypto investment platform, has partnered with Digirovers to lead its performance marketing campaigns across international markets. With this collaboration, Digirovers will take charge of digital performance across Google and Meta platforms, helping Mudrex acquire quality users, drive conversions, and maximise long-term customer value.

The partnership is aligned with Mudrex’s broader mission to make crypto investing accessible and relevant for everyday retail investors around the world. As crypto markets evolve and consumer interest fluctuates, the demand for tailored, agile, and ROI-driven marketing efforts has never been more important. That is precisely where Digirovers steps in.

Known for their global expertise in performance and affiliate marketing, Digirovers brings a strong track record of delivering digital growth at scale. For Mudrex, the goal is not just about user acquisition, but about reaching the right audience segments, retaining them, and ensuring consistent long-term value.

Speaking about the partnership, Pranjal Aggarwal, India Markets Head at Mudrex, highlighted the need for a partner who could understand the unique complexities of Web3 and fintech, while also offering execution muscle across global platforms. He noted that Digirovers stood out for their structured approach to experimentation, data fluency, and platform knowledge.

On their part, Digirovers sees the crypto space as one of the most dynamic playgrounds for performance marketing today. With Mudrex, the opportunity lies in building scalable, sustainable growth backed by experimentation, metrics, and platform-native strategies that respond to the rapidly shifting digital environment.

With platforms like Facebook, Instagram, and Google at the centre of campaign activity, the focus will be on driving measurable performance outcomes using data-rich targeting and continuous optimisation. The partnership is also a testament to how new-age brands are looking beyond traditional advertising agencies and instead partnering with agile marketing outfits that thrive on analytics and outcome-based planning.

As Web3 and fintech continue to converge, partnerships like this highlight a growing appetite for smarter, faster, and more effective marketing solutions that can match the speed of disruption. Digirovers and Mudrex seem ready to lead the charge.

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