DRB has unveiled Catalyst, a cutting-edge marketing automation platform designed to streamline and optimize carwash marketing. Catalyst integrates seamlessly with DRB’s Patheon® point-of-sale and business optimization platform, enabling carwash operators to utilize rich customer data for highly targeted and personalized marketing campaigns.

 

Key Benefits of Catalyst

  • Streamlined Marketing:
    • Consolidates email marketing and text messaging into one unified platform, reducing complexity and costs.
  • Enhanced Customer Engagement:
    • Leverages customer behavior data from the point-of-sale to drive automated marketing campaigns.
    • Reduces churn, converts members, and drives retail visits with targeted and personalized messages.
    • Collects and grows a comprehensive database of customer contacts for marketing purposes.

 

Innovative Features

  • Native Integration with Patheon:

    • Direct sync with Patheon ensures accurate information across both platforms, eliminating integration hassles.

  • Highly Targeted Segments:

    • Allows users to target and personalize messages based on visit data, purchase history, membership status, promotional activity, and more.

  • Logic-Based Automated Flows:

    • Implements logic-based drip campaigns based on customer behaviors and interactions, such as barcode redemptions, purchases, or visits to the wash.

  • User-Friendly Message Builder:

    • Enables users to craft branded and engaging email and SMS text campaigns without coding or technical expertise.

  • Campaign Analytics and Reporting:

    • Provides in-depth metrics on marketing campaigns, allowing users to easily evaluate their impact and effectiveness.

 

Leadership Insights

  • Ian Williams, President of DRB:

    • "DRB continues to hear from carwash owners that they need innovative technology solutions that maximize their business performance. Catalyst provides a compelling marketing platform that enables business owners to connect with their customers in real time. We are excited to continue to build on DRB’s 40 years of disruptive innovation, focused on helping operators maximize the performance of their carwash investments.”

  • Alison Amira, Senior Director of Product Management:

    • "The goal is to make it as easy as possible for operators to deliver meaningful messages to highly targeted audiences. Catalyst makes this possible with segments, email templates, and a message builder that requires no coding."

 

Conclusion

Catalyst represents a significant advancement in carwash marketing automation, offering powerful tools for carwash operators to enhance customer engagement and drive business growth. With its integration with Patheon and user-friendly features, Catalyst is set to revolutionize the way carwash businesses approach marketing.