Haier Appliances India, a global leader in appliances, will be a key partner at the Roland-Garros tournament from May 20 to June 9. This collaboration aligns Haier with some of the world's top tennis champions.
Aligning with Excellence
Tennis fans, over a billion strong, admire qualities like elegance, precision, and outstanding performance. These are the same qualities that make Haier a perfect partner for the tournament. For 2024 and 2025, Haier will support prestigious international tennis tournaments, showcasing its commitment to excellence and attention to detail.
Ana Ivanovic as Brand Ambassador
At Roland-Garros, Haier will introduce its new international ambassador for tennis activities: Ana Ivanovic, a former tennis champion. She will be the face of the brand during the competition, enhancing its visibility and engagement. Ana Ivanovic has won fifteen WTA singles titles, including the 2008 Roland-Garros, and was once the world's top-ranked player.
Courtside Visibility and Fan Village Presence
Haier will have prominent courtside visibility and a stand in the Fan Village, displaying its high-tech solutions and stylish designs. Visitors will experience the tournament's vibrant atmosphere, interact with Haier products, and enjoy sports-themed activities.
Comprehensive Promotion
Haier's involvement will extend beyond the event with a 360° promotional campaign, including digital marketing and social media activities. In Paris, the brand will have sensational advertisements, including a spectacular view from the Pont du Beaugrenelle and a strong presence in the metro station.
Connecting with the Audience
This partnership aligns with Haier's strategy to connect with consumers who value elegant design, customization, and top performance. By associating with the tennis world, Haier reinforces its commitment to providing extraordinary experiences.
Future Partnerships
Besides Roland-Garros, Haier will partner with other top-tier tennis events in 2024 and 2025. These include the Mutua Madrid Open, the Nitto ATP Finals, and the Rolex Paris Masters. Haier's tennis event portfolio also includes the ATP 500 Hamburg Open, the ATP 250 Playa Laguna Croatia Open Umag, and the European Open in Antwerp.
