During the first group match of the ICC Men’s T20 Cricket World Cup between India and Ireland, Indian players were seen wearing a new type of fitness band. These bands, also worn during the ICC Men’s Cricket World Cup 2023 by stars like Virat Kohli, are more than just accessories.


About the WHOOP Fitness Band

The fitness band used by the Indian cricket team is from WHOOP, a US-based company. Founded by Will Ahmed in 2015, WHOOP launched its 4.0 version in 2021. This band is known for its advanced tracking capabilities, focusing on stress and recovery to help athletes understand and improve their performance.


Features of the WHOOP Band

WHOOP bands provide real-time stress scores and track recovery, offering crucial data points that help athletes fine-tune their training and performance. This technology helps players monitor their bodies' responses and make informed decisions about their workouts and rest periods.

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WHOOP's Popularity Among Athletes

WHOOP bands are popular among athletes worldwide. Famous names like basketball star LeBron James, swimmer Michael Phelps, and golfers Rory McIlroy and Tiger Woods use these bands. Their adoption by top athletes underscores WHOOP's credibility and effectiveness.


WHOOP Membership and Features

WHOOP offers a membership program that includes a fitness tracking device and access to a data-driven coaching platform. The membership also includes a WHOOP strap, which comes with a lifetime warranty. This program is now available in India, with annual and 24-month membership options priced at Rs 19,598 and Rs 33,308.52, respectively.


Expansion and Global Reach

WHOOP is expanding its reach globally, now operating in five of the six Gulf Cooperation Council (GCC) countries, including Saudi Arabia, Qatar, UAE, Kuwait, and Bahrain. The brand has also entered markets in Hong Kong, Israel, Korea, and Taiwan, reflecting its growing popularity.


WHOOP's Partnership with Cristiano Ronaldo

On May 13, 2024, WHOOP announced that legendary footballer Cristiano Ronaldo had joined as an investor and global brand ambassador. Will Ahmed, CEO of WHOOP, expressed his excitement about the partnership, highlighting Ronaldo’s commitment to excellence and improvement.

WHOOP’s collaboration with Ronaldo and its expansion into new regions underscore its mission to help athletes improve their performance through innovative technology. With a strong global presence and endorsements from top athletes, WHOOP continues to lead in fitness and recovery tracking.