Tesla’s Arrival Sparks Insurance Shakeup in India with ACKO and Liberty Leading the Charge

With Tesla’s official entry into India, ACKO and Liberty General Insurance have stepped up as early insurance partners. Together, they are setting a new benchmark for EV ownership with digital-first, custom-built coverage.

Tesla’s long-anticipated entry into India is not just about sleek cars and electric engines. It is also redefining what it means to own a vehicle in the country. As part of its Indian rollout, Tesla has partnered with two major insurance providers to reimagine auto coverage from the ground up. ACKO and Liberty General Insurance have now been confirmed as official partners, and each brings a fresh approach to how insurance works for electric vehicles.

Animesh Das, managing director and CEO at ACKO General Insurance, said the partnership is about more than just protection. He described it as a rethinking of what insurance should feel like in the EV era. Tesla changed the idea of what a car could be, and ACKO is now aiming to do the same for insurance. This means prioritising simplicity, digital ease, and human-centric experiences that echo Tesla’s design philosophy.

ACKO’s partnership with Tesla marks a major step forward in digital-first car ownership. The company is offering Tesla owners a fully paperless journey for everything from quotes to claims. Designed specifically for EVs, the ACKO experience is meant to be as seamless and intuitive as the car itself. The goal is to match Tesla’s innovation in mobility with an equally advanced insurance model that feels light, intelligent, and fully responsive.

At the same time, Liberty General Insurance has also stepped in with a suite of robust, EV-specific offerings. Its plans go beyond the basics and dive into the real needs of EV owners. The EV Secure package, for instance, includes coverage for essential charging infrastructure like cables, wall units, and adaptors. Battery Secure provides coverage for battery repair or replacement. Meanwhile, Liberty Complete Assistance ensures support on the road with services such as emergency charging, flatbed towing, hydra lift, temporary stay arrangements, and even continued travel if needed.

Liberty’s plans are also packed with premium add-ons that enhance the ownership experience. From Full Depreciation Shield and Gap Value Protection to tyre and key coverage, the aim is to make owning a Tesla in India smooth, safe, and future-ready. There are even features that support personal belongings, EMI payments, and passenger assistance, making the policy as inclusive as possible.

Parag Ved, CEO and whole-time director at Liberty General Insurance, called Tesla’s India arrival a transformative moment. He believes it goes beyond launching a car brand. It is a signal that the future of mobility in India is shifting. At Liberty, the EV insurance products were not adapted from old policies. They were designed from scratch to fit the electric age. Everything from roadside assistance to claim processing has been rethought with this new context in mind.

This two-pronged approach, with ACKO focusing on digital-first convenience and Liberty offering deep infrastructure and road support, shows how seriously the insurance industry is taking Tesla’s arrival. It is not just about covering a new car. It is about adapting to a whole new culture of driving and ownership.

Together, these partnerships reflect how Tesla is not only driving conversations around sustainability and innovation, but also catalysing a larger shift in India’s automotive ecosystem. From how cars are bought and charged to how they are insured and supported, the game is changing fast.

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