LOréal Paris and Posterscope roll out Glycolic Gloss across Indian OOH

LOréal Paris has partnered with Posterscope India to introduce its latest haircare innovation to consumers through a large scale outdoor campaign. The initiative showcases the new LOréal Paris Glycolic Gloss range powered by glycolic acid and is designed to create strong visual impact across major Indian cities. The LOréal Paris Glycolic Gloss OOH campaign aims to build wide awareness while reinforcing the brand’s visibility across priority markets.

The Announcement

Executed by Posterscope India, the campaign spans top metros as well as fast growing tier 2 and tier 3 cities. It focuses on high reach locations in Mumbai, Delhi, Bengaluru, Kolkata and other urban centres, using formats chosen to maximise presence in busy corridors and consumer hubs.

The creative approach brings the gloss concept to life through striking pink visuals that mirror the product’s packaging. The rollout includes large billboards, mall facades and bus queue shelter formats, along with larger scale innovations that stand out in the city environment.

At the centre of the campaign is a distinctive product cutout installation that highlights the shape and look of the Glycolic Gloss pack, ensuring instant recognition and reinforcing shelf recall.

Imtiyaz Vilatra, CEO of Posterscope India, said the objective was to translate the shine and brilliance associated with the product into a visual experience that feels at home in the urban landscape. He noted that the combination of innovative formats and strategic placement helped the launch become part of the city’s energy rather than just another outdoor ad.

The emphasis on high visibility sites is intended to support sustained awareness for the range as consumers encounter the brand at multiple touchpoints during their daily routines. By painting key locations in the signature pink shade, the campaign aims to associate gloss and shine with the new range in the minds of passersby.

What does this campaign mean for LOréal Paris visibility in India

The OOH push comes at a time when beauty brands are looking to combine digital discovery with strong physical presence. For LOréal Paris, large format outdoor media offers a way to quickly familiarise consumers with a new technology led range while reinforcing its position as a leading beauty brand in the country.

By integrating impactful visuals, landmark locations and a clear product story, the campaign is designed to build curiosity and trial for the Glycolic Gloss range and extend its reach beyond traditional in store and digital channels.

Follow Marketing Moves on Instagram and Facebook for industry insights, strategy breakdowns, and brand transformation stories.