Namo Bharat advertising tender opens Delhi Meerut corridor to brands

The National Capital Region Transport Corporation has invited bids for indoor and in train advertising rights on the Delhi to Meerut Namo Bharat corridor, creating a new opportunity for brands to connect with commuters on a high profile regional rapid transit system. The Namo Bharat advertising tender covers station interiors and train formats across a fast expanding network.

The licence on offer includes about 1,800 square metres of indoor advertising space across key stations. These include Sarai Kale Khan with 100 square metres, Anand Vihar with 100 square metres, Ghaziabad with 100 square metres, Modinagar North with 100 square metres, Modinagar South with 100 square metres, Meerut Central with 50 square metres, Begumpul with 100 square metres and Modipuram with 100 square metres.

In addition, digital advertising space has been earmarked at Sarai Kale Khan with 50 square metres, Anand Vihar with 25 square metres and Ghaziabad with 25 square metres. These digital assets offer options for dynamic messaging and time based campaigns.

Beyond the stations, the tender extends to in train advertising rights on 16 Namo Bharat trains and 9 Meerut Metro trainsets. Available formats include fixed panels, digital screens, overhead grab handles, seat headrests, glass panels and luggage racks, giving advertisers multiple touchpoints inside coaches.

The Delhi to Meerut Namo Bharat corridor spans 82 km and connects Delhi, Ghaziabad and Meerut through densely populated stretches. The route has been designed with a strong focus on multimodal integration. Stations such as Anand Vihar and Sarai Kale Khan are linked with the Delhi Metro, Indian Railways, interstate bus terminals and local bus services, ensuring high and varied footfall.

In a first for India, local metro style services will also run in Meerut on the same Namo Bharat infrastructure. Stations like Begumpul, which will serve both Namo Bharat and Meerut Metro passengers, sit within busy market areas, further increasing the volume and diversity of potential viewers.

Since its launch in October 2023, the corridor has recorded about 1.88 crore passenger journeys, reflecting rapid adoption and growing popularity. Daily ridership is continuing to rise and full corridor operations are expected in the near future.

For advertisers, the tender offers access to a steadily expanding and largely captive commuter base. The combination of station interiors, digital assets and inside train formats allows for layered campaigns that can build awareness, deliver reminders and support call to action messaging at multiple points along the journey.

The integration of the corridor with other modes of transport at major hubs increases repeat exposure, as commuters pass through the same spaces during daily travel. With the system positioned as a transformative addition to regional mobility, brands that secure rights through the tender can align themselves with a symbol of modern connectivity in the National Capital Region.

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