Bridgerton Season 3 Release: Inside Details of Marketing of the Show

The season 3 of the show released with much aplomb and splendour, as was expected.

Dear Gentle Reader, Bridgerton has kept you waiting for too long. But never mind, the wait is over.

Netflix has gone all out to promote the highly anticipated third season of "Bridgerton" through regal collaborations, global tours, and enticing character teasers. Here’s a detailed look at the extensive marketing journey of the show.

The Anticipation Builds

After nearly two years since the last season, the period drama produced by Shonda Rhimes under her Shondaland banner is set to premiere on May 16. Based on Julia Quinn’s book series, the third season will follow the captivating story of Colin and Penelope. Given the immense success of the first two seasons, fans expect another hit.

Fans of the show awaited with bated breath. As always, the show from the house of cult productions like Grey's Anatomy didn't fail to deliver. Not only was the trailer spectacular, but so were the extensive brand collaborations.

Early Announcements and Teasers

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In May 2022, shortly after Season 2's debut, Netflix announced that Season 3 would focus on Penelope Featherington and Colin Bridgerton. By December, they revealed that Season 3 would be split into two parts, teasing fans with an image of Penelope reflected in a mirror.

First Look and Episode Titles

The first look at Bridgerton Season 3 was revealed at TUDUM 2023, a Netflix global fan event held in Brazil in June. Nicola Coughlan, who plays Penelope, unveiled this first glimpse. On Valentine's Day 2024, the creators revealed the titles of all eight episodes, further heightening anticipation

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The official Instagram handle of "Bridgerton" engaged fans through its broadcast channel by sharing exclusive behind-the-scenes content from Season 2. This included images, videos, and interesting anecdotes about the cast. Over a week, the channel shared consistent content, generating significant engagement with posts receiving nearly 4K reactions and the channel amassing 119K members.

Strategic Collaborations

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To align with the show's wedding theme, the creators partnered with Allure Bridals to launch a special "Bridgerton" bridal collection, featuring dresses inspired by the series and books. Additional brand collaborations included:

- Maison Ladurée: Released a Bridgerton-inspired collection of macarons and patisseries.
- Kiko Milano: Debuted a limited-edition beauty collection with face, eye, and lip products.
- Williams Sonoma: Launched a Bridgerton-themed tea set and home decor.
- Bath & Body Works: Offered Bridgerton-inspired home fragrances.
- Risqué: A Brazilian nail polish brand released a collection of metallic colours inspired by the series.

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Features and PR

The show also gave the viewers a behind-the-scenes glimpse of their sets in collaboration with Architectural Digest.

Global Fan Engagement

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The "Bridgerton" cast embarked on a special 10-city world tour, visiting Amsterdam, Bowral, Dublin, Johannesburg, London, New York, Rio de Janeiro, Toronto, Verona, and Warsaw. This tour aimed to connect deeply with fans across the globe, sharing memorable moments and fostering excitement.

Character Sneak Peeks

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As the release date approached, official social media profiles began sharing sneak peeks into the characters, revealing glimpses of their personalities and storylines. Just two days before the premiere, Netflix heightened excitement by unveiling the first five minutes of Episode 1 from Season 3.

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As Season 3 of "Bridgerton" premieres, viewers eagerly anticipate another season filled with love, mystery, and romance, set against the backdrop of Regency London's elegance. The extensive marketing campaign has successfully built anticipation and excitement for what promises to be another captivating installment of the beloved series.