Condé Nast India has announced the appointment of Adya Thakur as the head of commercial (trade) marketing and associate director. Adya, a Delhi University graduate with a master's degree in business administration from IBS Hyderabad, brings with her 18 years of extensive experience in marketing communications, advertising, and brand management.

Adya's 18-Year Journey

Before joining Condé Nast India, Adya served as the senior marketing manager at Bennett Coleman and Co. Her expertise lies in developing integrated campaigns aimed at enhancing brand awareness and driving business growth.

Throughout her career, Adya has collaborated with esteemed organizations such as Ottoedge Services, Hungama, MTV India (Viacom 18 Media), Leo Burnett India, R K Swamy BBDO, Aamby Valley, ITC Hotel, and MAN Aluminium

Adya's Appointment at Conde' Nast

In her new role, Adya Thakur will take account of the company's trade marketing endeavours. This includes crafting strategic initiatives aimed at optimizing commercial opportunities and fostering stronger partnerships with trade partners. Leveraging her expertise in integrated campaigns and brand management, she is poised to play a pivotal role in steering the company towards growth and success in the dynamic Indian market.

Condé Nast India's decision to appoint Adya Thakur underscores their commitment to leveraging her wealth of experience and strategic insights to further enhance their commercial marketing endeavours.