AJIO has announced the appointment of Shivani Tiwari as its new Head of Growth and Digital Marketing. Tiwari brings a wealth of experience from a notable career in growth marketing, most recently serving at Flipkart.
A Distinguished Career in Marketing and Communications
Shivani Tiwari's professional journey began at the Planning Commission of India, setting the stage for a distinguished career in both public and private sectors. She has held positions at Google, Madison Communications, and GroupM, and played a key role in the 2010 Commonwealth Games in Delhi. Her varied experiences have honed her expertise in strategic growth and marketing across diverse channels.
Educational Background and Expertise
Tiwari is an alumna of Shri Ram College of Commerce and the Indian Institute of Mass Communication, Delhi, where she gained her foundational knowledge in commerce and mass communication.
Role and Contributions at Flipkart
During her tenure at Flipkart, Tiwari was instrumental in developing and implementing innovative growth strategies aimed at enhancing the company’s market position and maximizing revenue potential. Her expertise spans across customer acquisition, performance marketing, and lifecycle marketing. She has effectively managed various marketing channels and spearheaded full-funnel optimization initiatives.
Shivani Tiwari's appointment at AJIO is expected to drive significant advancements in the company's digital marketing strategies and contribute to its overall growth trajectory.
