Leo Burnett India, a key player within Publicis Groupe India, has appointed Anirban Roy as its new Chief Strategy Officer (CSO). Roy, with a rich background in strategy, will report to Amitesh Rao, the CEO of Leo Burnett South Asia.
Strategic Vision for Growth
Amitesh Rao expressed that Anirban Roy's addition marks a crucial phase for Leo Burnett, aiming to integrate strong strategic leadership that will support the agency's expansion goals. Rao praised Roy's extensive experience and leadership qualities, noting they are essential for advancing the agency's client and business development strategies.
Creative and Strategic Synergy
Rajdeepak Das, CCO of Publicis Groupe South Asia and Chairman of Leo Burnett South Asia, emphasized that Roy's strategic approach aligns with Leo Burnett's core values of creativity rooted in human insights and purpose. His role will reinforce the agency’s commitment to innovative, strategic creative work.
Anirban Roy's Perspective
On his appointment, Anirban Roy shared his enthusiasm for joining Leo Burnett, citing the agency’s dynamic talent pool, momentum in creativity, and reputation for impactful market presence as key factors that attracted him to the role. He is eager to collaborate with the team to elevate the brands they work with.
Anirban Roy's Background
Anirban Roy has over two decades of experience in the advertising industry, having worked with leading agencies like Ogilvy, McCann, and Wieden & Kennedy. His expertise has significantly benefited brands such as Amazon, Maggi, Jio 5G, and BMW, earning him recognition in prestigious advertising awards.
Impact of Leadership
With Roy's leadership, Leo Burnett India anticipates setting new benchmarks in strategic and creative excellence, aiming to foster growth and innovation within the agency and for its clients.
