Fixderma has named Aakriti Jain as its new Head of PR and Marketing Communications, a move aimed at accelerating the brand’s narrative and deepening consumer engagement. With over thirteen years of experience in brand storytelling, strategic communications, and media relations across diverse sectors including FMCG, technology, luxury, and lifestyle, Jain brings a rich perspective to the company’s evolving marketing ambitions.
In her new position, Jain will work closely with CEO and co founder Shaily Mehrotra to build a unified and compelling brand identity. She will oversee all aspects of Fixderma’s integrated marketing strategy, including brand campaigns, on ground activations, and partnerships that align with the company’s long term vision. Her role will also involve seamless coordination with internal departments and external partners to ensure cohesive and impactful communication.
Welcoming her to the leadership team, Shaily Mehrotra expressed confidence in Jain’s ability to guide the brand into its next phase. She highlighted Jain’s experience and understanding of nuanced brand building as key strengths that will support Fixderma’s mission to offer science backed, consumer first skincare solutions.
Echoing this sentiment, Preetam Jena, Chief Marketing Officer and Head of E commerce at Fixderma, stated that Jain’s innovative approach and strategic depth would be instrumental in scaling brand awareness and global customer engagement.
Speaking about her new role, Jain said she was inspired by Fixderma’s purpose driven approach and scientific credibility. She expressed excitement about the opportunity to build authentic and aspirational brand stories that resonate across diverse markets.
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