Make way; Bollywood sensation Aditya Roy Kapur has been announced as the new face to reign in men's fashion only with Mistair! The strategic alliance between the two aims to encourage a fresh wave of elegance and style amidst India's fashion landscape.
Kapur, who has for long been an exciting face in terms of his on-screen persona and fashion sense (never forget that off-white hoodie), looks like the perfect person to flesh out Mistair's promise "of bringing home finest in fashion". His hiring underscores an important point on the brand's road to lead in their industry.
Sharing his excitement on this development, Ramesh Poddar (Chairman & Managing Director of Siyaram's) said: "Aditya has an appeal that cuts across age, not unlike Mistair itself," says Poddar. We admire his youthful energy and effortless style, both the right fit for our brand profile.
Kapur also echoed the sentiment, saying he is thrilled to be partnering. The actor said, "Mistair's collection suits my style very much so, which I love. The perfect balance of classic elegance and global fashion trends, for the man who respects tradition yet seeks innovation.
The partnership comes at a time when menswear is moving away from the more technical and street-inspired trends of late to something closer in aesthetic to traditional work wear. The partnership with Kapur businesses will help Mistair to be in line with these trends and provide benefit of being the only platform specializing such fashion conscious audience.
Leading industry figures have estimated that this deal could indeed help to drive Mistair deep into the market, especially with upcoming generations favouring fashion directives from well known stars. All eyes will be on what Mistair can deliver with Kapur, who is now at the helm of this new chapter which could very well mean some exciting designs in collaboration and potentially boost brand loyalty.
In other news, Korean beauty brand Innisfree has signed actress Wamiqa Gabbi as its first Indian brand ambassador and D'Décor's latest launch Sansaar roped in Ranveer Singh for inclusively pressing 'conscious living'.
