MS Dhoni Inches Closer to Officially Owning the 'Captain Cool' Trademark

MS Dhoni, one of India’s most celebrated cricketers and a symbol of calm leadership on the field, is now a step closer to legally owning the nickname that has followed him for more than a decade. His application to trademark “Captain Cool” has officially been accepted by the Trademarks Registry in Kolkata, nearly two years after it was first filed in June 2023. The news marks a significant moment for the former Indian skipper as he looks to secure his personal brand in the domain of sports training and entertainment.

Known for his composed demeanor during the most high pressure cricket matches, the title “Captain Cool” became synonymous with Dhoni's image as he led India through historic wins, including the 2007 T20 World Cup, the 2011 ODI World Cup, and the 2013 Champions Trophy. Now, the name that was once a fan given label is transitioning into a protected asset under Indian intellectual property law.

The trademark was filed under Class 41, which covers categories such as education, training, entertainment, sporting, and cultural activities. Specifically, Dhoni aims to use the trademark for initiatives around sports training, coaching programs, and sports related facilities. With the official acceptance of the trademark application published in the Trademarks Journal on June 16, 2025, there is now a 120 day window for any objections to be raised. If there are no challenges within that period, Dhoni will receive the official rights to commercially use the name “Captain Cool” in the areas defined.

This move reflects a growing trend among athletes and public figures to formalize ownership over names and identities that have become culturally and commercially significant. For Dhoni, the trademark adds another layer to his post retirement brand building journey, as he increasingly focuses on ventures beyond the cricket pitch. From mentorship roles in the IPL to investments in sports startups and entertainment projects, Dhoni’s influence continues to extend far beyond his playing days.

Securing exclusive rights to “Captain Cool” not only protects his identity but also enables future business opportunities under a name that millions already associate with calm leadership, winning mentality, and trust. It opens the door for Dhoni to build academies, coaching services, or branded merchandise that leverage his legacy in a professional and protected way.

As brand building becomes more personal and IP focused in modern marketing, Dhoni’s legal move signals how icons are now proactively securing their cultural value. Once finalized, the trademark will ensure that only Dhoni can use “Captain Cool” in the context of sports training and related services, making it a distinct and exclusive extension of his legacy.

 
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