Arré has officially appointed Namit Sharma as the CEO of Arré Studio, marking a significant step in its expansion. Sharma, who has more than 25 years of experience in various aspects of media and entertainment, will now lead Arré's studio business.
Diverse Experience
Since starting his career with Sony Entertainment Television and Yash Raj Films, Sharma has held significant positions at major companies like Wizcraft Entertainment, Zee Network, and Reliance Entertainment. His broad experience spans journalism, scriptwriting, television and film production, and digital content, making him a versatile leader in the media field.
Vision for Arré
Under Sharma's leadership, Arré is set to evolve into a modern media brand that directly engages with audiences through various channels, including OTT platforms, social media, and live entertainment. Additionally, he will guide the content team at Arré Voice, which is currently developing innovative 30-second audio pods in regional languages for audiences in smaller towns and rural areas of India.
Leadership’s Optimism
Reacting to his new role, Sharma expressed his excitement about the opportunities that lie ahead for Arré. He aims to craft a diverse content lineup that will cater to evolving audience preferences across different mediums and genres. B Saikumar, the founder of Arré, highlighted Sharma’s strategic leadership as key to taking Arré to greater heights. Niyati Merchant, co-founder and COO, also emphasized that Sharma's extensive media experience aligns perfectly with Arré’s objectives to deliver impactful stories and grow in the dynamic entertainment industry.
