Seagate Technology has named Sameer Bhatia senior regional director for India, the Middle East, Turkey and Africa, a combined region known as IMETA. The appointment expands his responsibilities across high growth markets that are seeing rapid increases in data creation, cloud adoption and digital infrastructure investment.

Seagate names Sameer Bhatia senior regional director for IMETA

Sameer Bhatia has been part of Seagate since 2015, holding leadership positions that include director of the Asia Pacific Consumer Business Group and country manager for India and SAARC. Over more than two decades, his career has spanned data storage, mobility and telecommunications, giving him a broad view of how organisations use technology to manage and move information.

In his new role, he will oversee regional strategy, drive market growth and manage relationships with customers, channel partners and industry stakeholders. The remit includes expanding Seagate’s footprint, strengthening ecosystem partnerships and supporting adoption of its storage portfolio as organisations scale data operations across cloud and edge environments.

Why IMETA is a priority region for Seagate

The IMETA region is emerging as a hub for digital transformation and innovation. Investments in data centres, cloud services, telecommunications networks and government led digital programs are rising steadily. At the same time, conversations around data sovereignty, cyber security and AI readiness are pushing organisations to rethink their storage infrastructure.

ADVERTISEMENT

When should organisations in IMETA consider modernising their storage strategy Typical triggers include

  • Rapid growth in unstructured data from video, sensors and applications

  • Movement of workloads to public or hybrid cloud environments

  • New regulations around data residency and protection

  • AI and analytics initiatives that require large, reliable data sets

By appointing a senior regional director with deep experience in these areas, Seagate aims to position itself as a strategic partner in this journey.

Focus areas for Sameer Bhatia in the new role

As senior regional director for IMETA, Bhatia will likely focus on

  • Strengthening relationships with hyperscale, enterprise and channel partners

  • Supporting customers as they adopt mass capacity storage solutions

  • Aligning Seagate offerings with regional requirements around energy efficiency and sustainability

  • Driving education around total cost of ownership and long term data strategy

He will also play a role in representing Seagate in industry forums and conversations about the future of data infrastructure in IMETA.

How does Seagate’s portfolio support data driven growth

Seagate continues to develop and expand its mass capacity storage portfolio to address the needs of cloud, enterprise, edge and consumer environments. The portfolio includes

  • High capacity hard drives for data centres and cloud providers

    ADVERTISEMENT

  • Solid state drives for performance sensitive workloads

  • Enterprise solutions designed for always on, mission critical applications

As AI models grow larger and edge devices become more capable, organisations need storage that can handle both volume and speed while remaining energy efficient. A well designed storage layer is now a foundation for innovation, not just an IT expense.

A region ready for AI and digital scale

Commenting on his appointment, Sameer Bhatia pointed to the IMETA region as a rising hub for digital transformation and innovation. He emphasised Seagate’s goal of helping organisations realise the true value of their data so that they can innovate, grow and make a meaningful impact in an increasingly data driven world.

With Seagate names Sameer Bhatia senior regional director for IMETA, the company is underlining its commitment to some of the fastest growing data markets in the world. His experience across storage, mobility and telecommunications, coupled with an established track record inside Seagate, positions him to guide customers and partners as they navigate the challenges and opportunities of data driven growth across India, the Middle East, Turkey and Africa.

Follow Marketing Moves on Instagram and Facebook for more automotive brand strategy and campaign insights.