Sreerangarajan Srinivasan Takes Charge as Production Center Director at NIVEA India

NIVEA India has announced the appointment of Sreerangarajan Srinivasan as the new Production Center Director at its Beiersdorf Manufacturing facility in Sanand, Gujarat. This key leadership move comes at a defining moment for the company, as its Sanand plant celebrates the remarkable achievement of producing one billion units within just seven years of its operations.

Sreerangarajan, who previously held the role of Head of Logistics and Customer Service at Beiersdorf, brings with him an extensive background in manufacturing, digital transformation, and supply chain leadership. His appointment marks a significant shift toward a more innovation led and capability focused future for the Sanand facility, which plays a central role in the company’s manufacturing and distribution strategies across India.

In his new position, Sreerangarajan will be responsible for overseeing all operations at the production center, including automation, safety, sustainability practices, and long term digital transformation efforts. His leadership will help strengthen the plant’s role as a backbone of Beiersdorf’s supply chain and further drive operational excellence within the region.

Geetika Mehta, Managing Director at NIVEA India, highlighted the significance of his appointment by noting how his deep operational expertise and team building skills align with the company’s values of promoting internal talent and driving sustainable growth. She praised the plant’s recent milestone as a moment of collective pride and emphasized that leadership like Sreerangarajan’s will help guide NIVEA India into its next chapter of expansion and innovation.

Reflecting on his new role, Sreerangarajan shared his enthusiasm for leading such a vital part of the company’s infrastructure. He described the opportunity as both a privilege and a responsibility, especially at a time when the Sanand facility has proven its capacity to deliver results at scale. He also noted that the one billionth unit milestone is not just a number but a reflection of the dedication, efficiency, and collaboration that has come to define the site’s culture.

The Sanand plant has grown rapidly since becoming operational in 2018, embracing automation and digital capabilities to streamline production and enhance sustainability. Its success stands as a testament to Beiersdorf’s long term commitment to the Indian market, where consumer demand and operational complexity continue to evolve at pace.

With Sreerangarajan now at the helm, the plant is expected to further cement its position as a high performing manufacturing hub, bringing a new level of agility and innovation to the table.

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