The Times of India appoints Yudhvir Mor Chief Product and Technology Officer

The Times of India has appointed Yudhvir Mor Chief Product and Technology Officer, a move that underlines how seriously Bennett Coleman and Co Ltd is treating digital transformation, AI and product led growth. In this role, he will lead technology and product strategy across the group, modernising core systems and strengthening the editorial, consumer and brand ecosystems.

Why The Times of India chose Yudhvir Mor as Chief Product and Technology Officer

Bringing in a leader with deep experience in product, engineering and data signals a clear shift toward a unified digital first roadmap. As Chief Product and Technology Officer, Yudhvir Mor will be responsible for aligning product vision, technology investments and AI integration with business goals across BCCL.

His mandate spans several priorities

• Driving digital innovation across consumer and advertiser facing products

• Integrating AI into workflows for personalisation, content discovery and efficiency

• Modernising legacy systems so that editorial and business teams can operate faster

• Building cohesive experiences across web, apps, subscription products and brand platforms

In a crowded media landscape where user attention is split across many devices and platforms, the ability to ship reliable, data informed products has become a core differentiator.

Experience that shapes his new role at BCCL

Before joining The Times of India group, Yudhvir Mor served as Chief Product and Technology Officer at HT Media, where he led engineering, product management and data science teams. That experience gave him a front row seat to the complexities of building digital news products at scale, managing subscriptions, and balancing editorial needs with commercial goals.

His earlier leadership roles at Zuora, Genpact, Xerox Corporation in the United Kingdom, Johnson and Johnson in Singapore and HP further round out his profile. Across these organisations he worked on global product and technology initiatives, giving him exposure to different markets, regulatory environments and customer expectations.

How can AI reshape product and technology for news brands

For a legacy media house like BCCL, AI is not just a buzzword. It has potential to

• Make content discovery more relevant for readers

• Improve ad performance through better targeting and measurement

• Optimise paywall and subscription journeys

• Automate repetitive workflows for newsrooms and sales teams

As Chief Product and Technology Officer, Yudhvir Mor will be expected to convert these possibilities into tangible products and platforms that deliver value for both users and advertisers.

Building a connected ecosystem for editorial, consumers and brands

One of the most important parts of his role will be to ensure that editorial tools, consumer experiences and brand solutions are not built in isolation. When should media companies invest in unified product platforms Instead of running multiple disconnected systems, a single product and data layer can create

• Faster experimentation and launch cycles

• Consistent user journeys across devices and properties

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• Better visibility into audience behaviour and monetisation

By focusing on the full ecosystem, from newsroom systems to consumer apps and branded solutions, Yudhvir Mor can help The Times of India move closer to this integrated vision.

With The Times of India appoints Yudhvir Mor Chief Product and Technology Officer, BCCL is reinforcing its commitment to a product centric and technology led future. His cross industry experience, combined with a strong background in media and subscription products, positions him to steer the group through the next phase of digital growth, AI adoption and platform modernisation.

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