Royal Challengers Bengaluru’s long journey to an IPL title has finally ended in victory. But beyond the trophy, this win may trigger a major shift in the business of sports branding in India. According to influencer marketing intelligence platform Qoruz, RCB’s brand value is projected to cross 140 million dollars, making it the most valuable IPL franchise in 2025.

In 2024, RCB held the third spot in brand valuation at 117 million dollars, just behind Chennai Super Kings and Mumbai Indians. Now, with the championship win and an expected 20 percent year on year surge, the team is on track to claim the top position.

What makes RCB stand apart is not just on field performance but a well built ecosystem off the field. With 21.5 million followers on Instagram, they dominate digital engagement with an average of 4.8 million reel views and over 385,000 likes per post. Their engagement rate stands at 5.80 percent, one of the highest among Indian sports brands.

On YouTube, the RCB channel has over 5.3 million subscribers and more than 4,000 videos. From behind the scenes content to emotional player moments and fan created compilations, the content ecosystem continues to engage viewers consistently.

As of June 3, 2025, RCB led the IPL social media buzz with over 74,000 influencer mentions across Instagram, X, Facebook, and YouTube. This was far ahead of Mumbai Indians at 22,000 mentions and Chennai Super Kings at 19,000. The team also registered the highest engagement rate of any franchise at 16.2 percent.

Star player Virat Kohli alone accounted for over 62,000 influencer mentions, showing the kind of cultural weight he brings to the RCB brand. Shreyas Iyer and MS Dhoni followed in distant second and third. In the final 48 hours before the IPL final, creator content around RCB saw a steep rise with hashtags, fan edits, memes, and viral posts flooding social platforms.

Qoruz co founder and CEO Praanesh Bhuvaneswar noted that RCB’s real achievement has been understanding that they are more than just a cricket team. From their Puma merchandise collaborations to the RCB Bar and Cafe, the franchise created lifestyle touchpoints for fans. Their sports tech efforts through the RCB Innovation Lab and fitness led content via Hustle by RCB further cemented their off field relevance.

Aditya Gurwara, co founder and head of brand alliances at Qoruz, highlighted how RCB’s emotional and cultural footprint has shaped their online dominance. The Danish Sait videos did more than entertain. They brought fans closer to the personalities of players like Virat Kohli and AB de Villiers. This approach transformed fleeting matchday interest into year round community engagement.

RCB’s success is not just measured in trophies now. It reflects in how they’ve built a brand that lives online, connects emotionally, and drives cultural conversation. With this IPL victory, their strategy is paying off in full, both on the scoreboard and in the hearts of millions.

 

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