Adidas India has announced that Suhana Khan is the newest ambassador to join its iconic family. The collaboration marks a fresh chapter for the brand, as it looks to bridge its celebrated heritage with a younger, fashion forward generation. Suhana will be seen representing Adidas Originals, with a spotlight on the timeless Superstar sneaker that has remained a global style staple for decades.

The campaign launch celebrates individuality, creativity, and cultural relevance  values that are central to the Adidas Originals identity. With Suhana Khan stepping into this role, the brand aims to bring renewed attention to its most classic silhouettes while resonating with a new generation that values authenticity and bold self expression.

Suhana expressed her excitement about the partnership, calling it a special moment in her journey. She shared that Adidas has always had a place in her life, with its sneakers being a consistent part of her personal style. She said she admires how Adidas Originals represents originality and staying true to yourself, and that being part of a brand with such a powerful cultural legacy feels incredibly meaningful.

Neelendra Singh, general manager at Adidas India, welcomed Suhana with high praise. He noted that Adidas has always championed cultural creators who shape trends and influence the future. He emphasized that Suhana brings a vibrant energy to the brand’s classic apparel and footwear collections, especially the Superstar sneakers, reinterpreting them for today’s generation. He highlighted her effortless and expressive style as a perfect fit for the brand's mission of promoting individuality and self expression through street culture.

 

With this association, Adidas continues its tradition of aligning with influential voices who inspire change and reflect the spirit of modern youth. The campaign featuring Suhana Khan is set to strengthen the brand’s connection with younger audiences while reaffirming the timeless appeal of Adidas Originals.

 

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