Ajay Devgn Becomes Brand Ambassador for Summercool Appliances

Summercool Home Appliances has announced the appointment of Bollywood actor Ajay Devgn as its new brand ambassador for a two-year association. Known for his strong on-screen presence and wide appeal across India, Ajay Devgn will represent the brand’s flagship cooler range and also endorse its soon-to-be-launched refrigerator and air conditioner products.

The collaboration marks a significant step for Summercool as it looks to expand its market presence and strengthen consumer trust. Audiences will first see Ajay Devgn feature in the brand’s upcoming Diwali campaign, followed by a series of commercials and large-scale marketing activations. His association with the brand will span across television, print, digital, and outdoor platforms, supported by product packaging and hoardings that prominently showcase his image.

Speaking about the partnership, Sanjeev Kumar Gupta, CMD of Summercool, expressed his confidence that Ajay’s credibility, pan-India influence, and strong personality will add immense value to the brand. He emphasized that the collaboration aligns perfectly with Summercool’s mission to deliver innovative, high-quality cooling solutions to homes across the country.

For Summercool, this association is more than just celebrity endorsement. By combining Ajay Devgn’s iconic appeal with the brand’s reputation for reliability and performance, the company aims to deepen its connection with consumers and reinforce its position as a trusted name in home appliances.

With Ajay Devgn leading the way, Summercool is ready to bring a fresh wave of energy to India’s appliance market, making its products a household name across the country.

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