Alia Bhatt Becomes Global Brand Ambassador for Levi’s as the Iconic Denim Brand Reinvents Women’s Fashion

Levi’s has officially announced Alia Bhatt as its new Global Brand Ambassador, bringing together one of the world’s most iconic denim brands and one of India’s most influential cultural figures. This collaboration is set to define a new era for Levi’s women’s portfolio, as the brand shifts its focus toward expressive, comfort first fits that resonate with modern consumers across generations.

The timing of Bhatt’s appointment reflects the ongoing transformation in women’s fashion. What was once considered a passing trend, the shift toward relaxed fits, wide leg jeans, and looser silhouettes, has now become an everyday essential for women globally. Levi’s, long recognized as a pioneer in denim, is positioning itself at the forefront of this change. With Bhatt as the face of the brand, the company aims to drive this transition further and capture the imagination of a new generation of denim lovers.

Alia Bhatt brings unmatched cultural relevance to the role. As an acclaimed actor and fashion icon, her style choices often spark trends and her influence goes far beyond the screen. For Levi’s, having Bhatt lead the brand globally represents not only an expansion of its fashion credibility but also an alignment with how today’s consumers want to express themselves. The partnership underscores Levi’s ambition to evolve beyond classic fits and embrace a style first approach without losing sight of its timeless identity.

In her statement, Bhatt expressed her excitement about joining the Levi’s family. She described denim as something deeply personal yet universally connecting, noting how jeans are not just clothing but a lived in part of everyday life. She emphasized that denim is a global movement, celebrating individuality across countries and generations, and shared her pride in being part of Levi’s journey as its new ambassador.

Hiren Gor, Managing Director of South Asia, Middle East, and Africa for Levi Strauss and Co., highlighted the significance of this collaboration. He explained that Alia Bhatt’s influence extends beyond fashion and film, positioning her as someone who shapes conversations. As Levi’s grows its women’s portfolio, Bhatt’s credibility and authority in style will help reinforce Levi’s as the most relevant and desirable denim brand worldwide.

This appointment signals Levi’s intent to not just follow but lead the evolving landscape of women’s fashion. With continuous innovation in fits and styles, the company is embracing new ways of dressing while staying true to its legacy as the definitive name in denim. The partnership with Alia Bhatt ensures that Levi’s remains at the heart of cultural conversations about fashion, individuality, and self expression.

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