Aprilia, the renowned manufacturer of high-performance motorcycles, has introduced its extensive superbike portfolio in the Indian market, accompanied by the appointment of John Abraham as its brand ambassador. Abraham's deep passion for high-performance motorcycles perfectly aligns with Aprilia's rich racing heritage and legacy, resonating with India's vibrant community of performance biking enthusiasts.
John Abraham Shares His Excitement
Expressing his excitement about the partnership, John Abraham shared, "I am thrilled to be associated with Aprilia as their brand ambassador. I feel a strong connection with the Aprilia brand, which epitomizes passion, performance, and style. It's an honour for me to be part of a brand with such a celebrated legacy, and I eagerly anticipate being part of Aprilia's journey as it continues to stand for high-performance bikes that embody the spirit of sport, racing, and adventure."
Mr Diego Graffi, Chairman and Managing Director of Piaggio Vehicles Pvt. Ltd., expressed his enthusiasm, stating, "We are incredibly excited to welcome John Abraham to the Aprilia family. John's passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand's vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish."
He further emphasized, "Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, marks a significant milestone in our journey in India. We believe these bikes will not only fulfil the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders."
Stakeholders Praise the Perfect Partnership
Mr. Apoorva Saigal, Head of Corporate Communication and Marketing, highlighted the significance of John Abraham's addition as Aprilia's brand ambassador, describing it as a significant chapter in the brand's journey. He emphasized John's genuine passion for motorcycling, which deeply resonates with Aprilia's discerning customers. Saigal expressed confidence that John's influence would be instrumental in amplifying Aprilia's reach and connecting with a wider audience of passionate riders. Together, they look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.
