Bisleri Becomes Official Hydration Partner for GMR Rugby Premier League

Bisleri International has entered into a landmark partnership with the inaugural GMR Rugby Premier League as its official hydration partner, marking another significant step in the brand’s growing involvement with professional sports in India. This collaboration is not just about branding but about supporting athletic performance at the highest level and participating in the growth of a sport that is still finding its footing in the Indian landscape.

The GMR Rugby Premier League, a franchise style Rugby Sevens tournament, officially began on June fifteenth at the Andheri Sports Complex in Mumbai. The tournament features six city based teams Bengaluru Bravehearts, Chennai Bulls, Delhi Redz, Hyderabad Heroes, Kalinga Black Tigers, and Mumbai Dreamers. With thirty four high energy matches scheduled across a fifteen day window, the league promises to bring fast paced rugby action to Indian audiences while showcasing global rugby talent. Athletes participating include Olympic medallists, world champions, and former World Player of the Year recipients, making it one of the most prestigious international rugby events to take place in the country.

What sets this league apart is its global recognition. The GMR Rugby Premier League has secured an official window from World Rugby, the international governing body for the sport. This means the tournament is not only aligned with international standards but is also positioned to be part of the official calendar, which significantly enhances its appeal to fans and players around the world.

By joining the league as its hydration partner, Bisleri is reinforcing its role as a supporter of physical excellence and peak performance. Hydration is a fundamental component of athlete wellness, especially in high intensity sports like rugby. The collaboration ensures that players will be supported with Bisleri’s premium hydration solutions throughout the tournament, both on and off the field.

Tushar Malhotra, director of sales and marketing at Bisleri International, shared that this partnership is a reflection of Bisleri’s ambition to be an active participant in India’s sports transformation. He stated that the GMR Rugby Premier League stands out due to its international impact and bold vision, and that Bisleri is proud to be contributing to the journey. With fifty six sports marketing partnerships already under its belt, this latest association helps solidify Bisleri’s presence as a consistent supporter of athletes across disciplines.

Satyam Trivedi, CEO of GMR Sports, emphasized that aligning with a trusted hydration brand like Bisleri complements the league’s mission to deliver a world class sporting experience. He pointed out that player performance relies heavily on top notch facilities, and hydration plays a vital role in maintaining athlete health during intense matches. He also noted the potential of the partnership to create engaging fan experiences and digital campaigns that bring the excitement of rugby to more households across India.

The Bisleri and GMR Rugby Premier League partnership is set to go beyond traditional sponsorship. It aims to blend athlete welfare, fan engagement, and brand storytelling into one cohesive effort that promotes rugby’s growth while offering fans a fresh and dynamic sports experience.

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