Piramal Pharma has come up with something new for guys in India - it's called BOHEM. It's all about helping guys take care of themselves better. They've made some cool products, like a spray to remove hair, an oil to help grow beards, and a roll-on for underarms.
Bohem wants to make grooming, like fixing your hair or taking care of your skin, something normal for guys to do. They're using ingredients that actually work to make you look and feel good.
The idea behind BOHEM comes from the word 'Bohemian', which means being different or doing things in your own way. They want to make grooming something guys are proud to do.
Nitish Bajaj, the big boss at Piramal CPD, says guys are spending more money on grooming stuff than ever before. So, they thought, why not make some awesome products just for guys? They're not stopping with just a few things - they've got more cool stuff coming soon.
Piramal Pharma already has a popular brand called Lacto Calamine, which is all about taking care of oily skin. Now, with BOHEM, they're focusing on guys' grooming needs. They've got products to help with hair removal, beard growth, and keeping underarms fresh. And they're planning to add even more stuff, like face washes and serums.
You can get BOHEM products online from places like Amazon, Flipkart, and Wellify. So, if you're a guy who wants to take better care of yourself, BOHEM might be just what you need!
